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Waimea (Kamuela): the Big Island’s Paniolo Cowboy Town
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Waimea (Kamuela): the Big Island’s Paniolo Cowboy Town

By Gerrit van der Plas | updated August 5, 2026 (What changed?)

Waimea is paniolo country: the Big Island’s cowboy town, built around Parker Ranch. It sits above 2,500 feet on Kohala, the oldest of the island’s five volcanoes, where the air runs cooler than the coast and low cloud drifts over green cattle pastures. People come for the ranch-town setting and the farmers markets and restaurants. The climate is closer to the Scottish highlands than a tropical beach.

It works as a cooler base than Kona. Waipiʻo Valley and the Kohala coast are both within reach, and the town has some of the island’s best bed and breakfasts.

Table of contents

  • Activities in Waimea
  • Accommodations
  • Directions
  • Practicalities
  • Weather
  • Interactive map
  • About Waimea

Green pastures around Waimea on the Big Island, often compared to the Scottish highlands

Waimea is yet another face of the Big Island, and often reminds us of the Scottish highlands

Until recently, Waimea was a company town, its life largely set by the Parker Ranch. At 130,000 acres, the Parker Ranch is one of the biggest cattle ranches in the United States, and a strong ranch-town atmosphere still runs through Waimea. You can sample it in the restaurants and cowboy outfitters around town, and in the gift shops.

If you are visiting around the 4th of July, catch the Parker Ranch Rodeo held at the Paniolo Park in Waimea.

Activities in Waimea

Waimea is best known for its cowboy heritage and the rodeo, but there is more to do here than ranch culture. Nearby Waipiʻo Valley is one of the most scenic spots on the island, but since February 2022 a county emergency rule has barred all pedestrians from the road down, so the overlook is as close as you can get. Horseback riding is another natural fit, as half of all the island’s horseback riding tours are based here.

Read more about activities in and around Waimea.

Farmers Markets in Waimea

Waimea has a couple of farmers markets worth a stop for fresh local produce and a good breakfast. Market days are Wednesday and Saturday. You can find more information on Waimea’s farmers markets here.

Accommodations in Waimea

Waimea has only a few hotels and vacation rentals, but it is home to some of the best bed and breakfasts on the Big Island. Find out more in our guide to accommodations in Waimea.

Directions to Waimea

Waimea sits in south Kohala, a short drive up from Kailua-Kona or a ride on the hele-on bus. By car, Kona is 40 miles (about 1 hr 10 min), Hilo 56 miles (1 hr 20 min), and Volcano Village 85 miles (2 hr 10 min).

The weather in Waimea

Waimea’s weather is the main reason it feels unlike the rest of the island: cooler, cloudier, and wetter than the Kona coast just down the hill. For the monthly averages of temperature, sunshine hours, cloudy days, and rainfall, see our monthly average weather for Waimea.

Average monthly cloud, rainfall and temperature for Waimea on the Big Island

Average monthly cloud frequency, rainfall and temperature for Waimea on the Big Island of Hawaiʻi

For current conditions and the forecast, have a look at the NOAA forecast.

Interactive Map of Waimea

We have added what we think are the most important stops and activities in and around Waimea on an interactive map. Click any icon to find more information about that local activity, shop, or hotel/vacation rental.

  • Map with our favorite Waimea Activities

Are you looking for the map of another part of the Big Island? We also have interactive maps of:

  • Volcano Village
  • Kona
  • Hilo

Why is Waimea sometimes called Kamuela?

Three places in Hawaiʻi share the name Waimea: a valley on Oʻahu, a village on Kauaʻi, plus this town on the Big Island. To cut the confusion, a naming committee chose a second name for the Big Island town, honoring the Parker family, who owned much of the land around Waimea and played a big part in Hawaiian history. “Kamuela” is the Hawaiian form of “Samuel”. Samuel Parker (1853 to 1920) was three-quarters native Hawaiian and played a large role in Hawaiian politics during the islands’ assimilation into the United States.

Waimea is still the official name of the town, and on road signs and in conversation with locals, Waimea is all you will see or hear. You really only need “Kamuela” for a mailing address or when searching for the town online.

Read more about the history of the Waimea/Kamuela naming confusion in this blog post on the naming history.

More than one Waimea in Hawaiʻi

Hawaiʻi has more than one Waimea. One is a town on Kauaʻi, right next to the famous Waimea Canyon. Waimea Bay, the big-wave surf break, is on Oʻahu. The Waimea in this guide is the one on Hawaiʻi Island, the Big Island.

Recent updates to this page

  • Jul 31, 2026 Corrected the Waipiʻo Valley description: hiking to the valley floor is now prohibited for all visitors, not open as before.
  • Jun 25, 2026 Full review of the Waimea town guide.

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Written by:

Gerrit van der Plas

Last updated:

August 5, 2026 (What changed?)

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Waimea

  • Average weather
  • Waimea Events
  • Map of Waimea

Accommodation in Waimea

  • Accommodation overview
  • Bed & Breakfasts
  • Hotels
  • Vacation Rentals

Activities in Waimea

  • Our favorite things to do in Waimea
  • Big Island Brewhaus
  • Parker Ranch in Waimea
  • 4 Waimea Farmers Markets
  • Waipio Valley
  • Pololū Valley: Hike, Lookout, and Black Sand Beach
  • Mauna Kea Tea
  • Luau and Hula
  • Guide to the Kohala district
  • More activities in Waimea

On this page

  • Activities in Waimea
  • Accommodations
  • Directions
  • Weather
  • Interactive map
  • About Waimea

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